HELIOS AIRWAYS - Branding Concept
Brand description
Introducing Helios Airways, where soaring towards the sun is an exhilarating experience. As a premier airline company, we are dedicated to providing exceptional travel services that exceed all expectations. With a commitment to safety, comfort, and convenience, Helios Airways ensures that every journey is a memorable one.
This project is an imaginary concept to create a private air traveling company branding, showing the message of ”comfort and convenience” and ”better choice for the price”. The target audience for this airline is the business workers and people interested in a unique way of flying.
Logo and Logotype
The main font used for the logo is Kollektif Typeface. Being a Serif Font, it inspires reliability, luxury, seriousness and the ”corporate” feel. Helios is known as a Greek God and the personification of the Sun, thus the logo being a geometric and symmetrical sun.
Colors
Even though the most used colors for airlines is blue and its nuances (i.e. Ryanair, KLM, TAROM, American Airlines and more), Helios Airways uses Buff (#CB9866), a shade of beige, as its main color. Similar to Etihad Airlines, Helios Airways main color suggests luxury and comfort.
Typography
Apart from the main logo type, Kollektiff, the secondary font is Bookman Old Style, creating the feeling of Vintage and Luxury. This secondary font is used in Social Media posts, billboards and other branding sights.
Visuals
Design elements that would be used throughout the branding visual identity on social media and other public spaces for advertisement.
